About Watch Value Tracker
Watch Value Tracker started as a personal project: a simple way to see what popular Rolex and Omega watches really cost from dealers, next to what the brands charge at retail. Most price sites show a number with no context. We wanted the context.
What we do
- Check dealer asking prices for 18 popular watches ourselves, and publish the typical (middle) price.
- Track US retail prices over time, with a source for every number.
- Write a short market report each month in plain English.
What we don't do
- We don't sell watches, and we are not a dealer.
- We are not affiliated with Rolex, Omega, or any dealer. Read more.
- We don't give investment advice. Watches are for wearing.
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Last updated October 9, 2026.