Rolex Day-Date 36 128238 Price
A Rolex Day-Date 36 128238 is going for about $55,000 from dealers, 20% over retail (US retail is $45,900). Most asks we saw ran from $46,600 to $67,500. Prices as of October 1, 2026.
Our take
The yellow gold Day-Date on the President bracelet, the classic "President." It shows the full day of the week at twelve and the date at three.
It is the only gold watch on our list, so we keep it out of our steel sports average. Dial choice matters a lot here: diamond and stone dials cost much more, and our numbers are for plain dials.
Asking price from our checks
Each dot is the typical (middle) dealer asking price on the day we checked. Since our first check on September 25, 2026, it is unchanged.
See the numbers
| Checked | Typical ask |
|---|---|
| September 25, 2026 | $55,000 |
| September 26, 2026 | $55,000 |
| September 27, 2026 | $55,000 |
| September 28, 2026 | $55,000 |
| October 1, 2026 | $55,000 |
US retail price over time
Rolex and Omega raise retail prices most years, so an old market price only makes sense next to the retail price at that time. The blue line steps up at each documented price. The orange dot is today's typical ask.
| Date | US retail | Source |
|---|---|---|
| first seen January 10, 2022 | $33,950 | aBlogtoWatch, Jan 10, 2022 |
| first seen December 2, 2023 | $35,000 | rolex.com (saved copy) |
| first seen October 2, 2024 | $36,500 | rolex.com (saved copy) |
| January 1, 2025 | $39,000 | rolex.com (saved copy) |
| May 1, 2025 | $40,200 | rolex.com (saved copy); rolex.com collection page (saved copy) |
| January 1, 2026 | $43,700 | rolex.com collection page (saved copy) |
| first seen July 10, 2026 | $45,900 | rolex.com (checked Oct 9, 2026); rolex.com (saved copy) |
Where we could not document a price change, the line holds the last price we could confirm. All retail price history
Specs
| Case | 36mm 18k yellow gold |
|---|---|
| Movement | Caliber 3255, automatic, about 70 hours of reserve |
| Bezel | Fluted gold |
| Bracelet | President |
| Water resistance | 100m |
| Introduced | 2019 |
Questions people ask
Why is the Day-Date on a steel sports site?
It is one of the watches we follow. We track it separately from the steel average.
Do dial colors change the price?
Yes, a lot. Our checks leave out diamond and stone dials.
Compare with
Prices are dealer asking prices, not sale prices. Watches often sell for less than the ask, especially expensive ones. How we track prices.