Rolex Submariner "Starbucks" 126610LV Price
A Rolex Submariner "Starbucks" 126610LV is going for about $15,900 from dealers, 34% over retail (US retail is $11,900). Most asks we saw ran from $14,700 to $16,900. Prices as of October 1, 2026.
Our take
The Starbucks pairs a green bezel with a black dial. Collectors gave it the coffee-shop nickname, and it stuck. It replaced the green-dial "Hulk" as the green Submariner in Rolex's lineup.
It usually sells for a bit more than the black Submariner Date, and dealers still want a solid premium over retail for it.
Asking price from our checks
Each dot is the typical (middle) dealer asking price on the day we checked. Since our first check on September 22, 2026, it is up $100.
See the numbers
| Checked | Typical ask |
|---|---|
| September 22, 2026 | $15,800 |
| September 23, 2026 | $16,000 |
| September 24, 2026 | $16,000 |
| September 25, 2026 | $15,900 |
| September 26, 2026 | $16,000 |
| September 27, 2026 | $16,000 |
| September 28, 2026 | $16,000 |
| October 1, 2026 | $15,900 |
US retail price over time
Rolex and Omega raise retail prices most years, so an old market price only makes sense next to the retail price at that time. The blue line steps up at each documented price. The orange dot is today's typical ask.
| Date | US retail | Source |
|---|---|---|
| January 1, 2023 | $10,800 | rolex.com (saved copy) |
| May 1, 2025 | $11,200 | rolex.com (saved copy); rolex.com collection page (saved copy) |
| January 1, 2026 | $11,900 | rolex.com (checked Oct 9, 2026); rolex.com (saved copy); rolex.com collection page (saved copy) |
Where we could not document a price change, the line holds the last price we could confirm. All retail price history
Seen in Houston
Asking prices we saw at Houston-area dealers on October 1, 2026. Listings come and go, so check with the dealer.
- Takuya Watches: $15,325 to $15,875 (Several listings)
Specs
| Case | 41mm Oystersteel |
|---|---|
| Movement | Caliber 3235, automatic, about 70 hours of reserve |
| Bezel | Green ceramic, 60-minute dive scale |
| Dial | Black |
| Water resistance | 300m |
| Bracelet | Oyster |
| Introduced | 2020 |
Questions people ask
Why is it called the Starbucks?
The green bezel and black dial reminded collectors of the coffee chain's colors. It is a nickname, not a Rolex name.
Is the Starbucks worth the premium over the black Sub?
If you love the green, yes. If you just want a Submariner, the black 126610LN or the no-date is the better value.
Compare with
Prices are dealer asking prices, not sale prices. Watches often sell for less than the ask, especially expensive ones. How we track prices.