Rolex Submariner No-Date 124060 Price
A Rolex Submariner No-Date 124060 is going for about $13,600 from dealers, 35% over retail (US retail is $10,050). Most asks we saw ran from $12,600 to $15,000. Prices as of October 1, 2026.
Our take
The no-date Submariner is the purist's Sub: black dial, black ceramic bezel, nothing on the dial to break up the symmetry. It is also the least expensive way into a modern Submariner, both at the boutique and on the gray market.
Of all the Subs, this is the one where the gap over retail is easiest to live with. Plenty of buyers who are tired of waiting at an authorized dealer end up paying a modest premium for a no-date rather than a big one for a Date or a Starbucks.
Price history
Each dot is the typical (middle) dealer asking price on a day we checked. Since our first check on September 22, 2026, it is up $100. The dashed line is what Rolex charged in the US at the time.
Tap or hover on the chart to see a reading.
Goes back to 2022. Our own checks start September 22, 2026 and a new one is added each month, so this line will grow. Diamonds are prices other publications reported; tap one for the reading and a link to its source. The retail line starts at the first US price we could document (January 1, 2022). Dotted stretches mean long gaps between our readings.
Our asking-price checks, as numbers
| Checked | Typical ask |
|---|---|
| September 22, 2026 | $13,500 |
| September 23, 2026 | $13,700 |
| September 24, 2026 | $13,600 |
| September 25, 2026 | $13,600 |
| September 26, 2026 | $13,700 |
| September 27, 2026 | $13,700 |
| September 28, 2026 | $13,700 |
| October 1, 2026 | $13,600 |
US retail price over time
Rolex and Omega raise retail prices most years, so an old market price only makes sense next to the retail price at that time.
| Date | US retail | Source |
|---|---|---|
| January 1, 2022 | $8,950 | Robb Report, Jan 4, 2022 |
| January 1, 2023 | $9,100 | rolex.com (saved copy); Hodinkee, Jan 2023 |
| January 1, 2025 | $9,200 | rolex.com (saved copy) |
| May 1, 2025 | $9,500 | rolex.com (saved copy); rolex.com collection page (saved copy) |
| January 1, 2026 | $10,050 | rolex.com (checked Oct 9, 2026); rolex.com (saved copy); rolex.com collection page (saved copy) |
Where we could not document a price change, the line holds the last price we could confirm. All retail price history
Earlier prices, from published reports
Our own checks started in September 2026. For older context, here is what others reported, credited and linked:
- At the 2022 peak, the no-date Submariner was reported at about $17,700 on the secondary market. Source: Chrono24 Magazine, "Rolex Price Development Across Five Years" (April 2026)
Seen in Houston
Asking prices we saw at Houston-area dealers on October 1, 2026. Listings come and go, so check with the dealer.
- Takuya Watches: $14,995 (New, 2026 card)
Specs
| Case | 41mm Oystersteel |
|---|---|
| Movement | Caliber 3230, automatic, about 70 hours of reserve |
| Bezel | Black ceramic, 60-minute dive scale |
| Water resistance | 300m |
| Bracelet | Oyster |
| Introduced | 2020 |
Questions people ask
Why does the no-date cost less than the Submariner Date?
It has a simpler movement with no date complication, no Cyclops lens, and Rolex prices it lower. The gray market follows that gap.
Is the 124060 a good first Rolex?
For a lot of people, yes. It is tough, easy to wear, and holds its value well. If you want the date or a colored bezel, look at the 126610LN or the Starbucks.
Compare with
Prices are dealer asking prices, not sale prices. Watches often sell for less than the ask, especially expensive ones. How we track prices.